Senior Product Marketing
Cosmo Technologies ↗Led product positioning, GTM alignment, voice of customer, segmentation, messaging, onboarding, lifecycle strategy and the website as a product experience.
Full bio + career
A career built
across the experience.
Marketing leader, brand strategist and product owner with more than 15 years turning customer insight into growth, experiences and operational momentum.
The throughline
I connect the idea to the experience, and the experience to the systems and people that make it real.
My career spans Fortune 500 brand leadership, independent agencies, enterprise digital transformation and growth-stage product marketing. I have directed multimillion-dollar portfolios, multidisciplinary teams, large-scale launches, partnerships and complex digital platforms.
I am at my best when the question crosses traditional boundaries: brand and technology, strategy and execution, customer needs and business priorities. I translate complexity into a shared story, a focused roadmap and work people can act on.
CAREER
PRODUCT / GTM / VOC
Associate Director
Horizontal Digital ↗Led enterprise transformation and Salesforce experiences across Marketing Cloud, Service Cloud, Experience Cloud, personalization, CDP and Pardot. Directed large multidisciplinary teams and an enterprise-scale annual portfolio.
Account Supervisor
Latitude ↗Created brand and GTM strategies, omnichannel experiences, major product launches and high-value strategic partnerships.
Account Manager
KNOCK ↗Created integrated campaigns, customer profiles, brands and product lines across digital, social, media, retail, print, web and environmental experiences.
Experiential Marketing
Target ↗Managed experiential marketing, media, PR, sports sponsorships, designer and CPG partnerships, agency relationships and the iconic Target Dog program.
Education
Bachelor of Arts, Marketing Communication
Minor in Writing · Augsburg University
Desktop Publishing Certificate
Century College